Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), has unveiled its 2025 Retail Calendar, featuring an incredible line-up of citywide events and activities to further enhance the retail landscape.
The 2025 programme of festivals and events promises a continuous celebration of shopping, entertainment, and cultural experiences that will delight all interests, and visitors and residents of all backgrounds.
Aligning with the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure, and make it the best city to visit, live and work in, the 2025 Retail Calendar programme builds on this vision with 18 unique events.
Dubai Retail Calendar 2025
Among them will be Dubai Shopping Festival, Dubai Summer Surprises (DSS) and many more.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “The 2025 Retail Calendar is structured around a full year of carefully selected seasonal festivals and campaigns. In addition to catering to the interests of our citizens and residents, and reflecting the diverse population of Dubai, the calendar is aligned with the preferences of business travellers and leisure tourists”.
Dubai Retail Calendar 2025
- Dubai Shopping Festival, December 6, 2024 – 12 January 2025: The 30th edition of DSF is showcasing the very best of shopping, family-oriented events and entertainment that the city has to offer. The eagerly anticipated DSF season has kicked off with a stellar line-up of live music, enchanting experiences and extraordinary entertainment. The celebrations continue with only-in-Dubai citywide experiences and exciting events for everyone
- Chinese New Year, January 24, – February 2: Grand festivities across the city will mark Chinese New Year, with an extensive programme of live entertainment events and offers. Fireworks, cultural performances, exclusive culinary offerings, and shopping promotions are part of the annual line-up
- DSF Final Sale: Shoppers will have one last chance to snap up their favourite buys during DSF, with stores and malls around the city gearing up for a final weekend of unbeatable deals. The DSF Final Sale will feature reductions of 25 per cent to 90 per cent at more than 3,000 outlets across Dubai
- Dubai Fashion Season, Q1 and Q2 2025 (Spring/Summer Collection Launch) and Q3 and Q4 2025 (Fall/Winter Collection Launch): Dubai Fashion Season positions the emirate as a destination that offers the most up-to-date shopping trends. Consumers have the opportunity to be the first ones in the region to own looks that are fresh ‘off the runway’ for spring and summer
- Ramadan and Eid in Dubai, February 28 – April 6: Inspired by the spirit and values of the Holy Month of Ramadan, this cultural initiative encourages local community and visitor participation in the month of reflection and self-discipline, through various activities based on Islamic values, heritage and tradition
- The Great Online Sale: Shoppers should stay tuned for the announcement of a three-day exclusive online shopping event. This highly anticipated sale will feature unbeatable markdowns ranging from 30 per cent to 95 per cent on everything from clothing and luxury beauty products to electronics and more
- Dubai Esports and Games Festival, April 25 – May 11: Enhancing the city’s position as a global gaming hub, the Esports and Games Festival features 17 days of action-packed events and activities across the city. Visitors can also enjoy gaming experiences, exciting esports tournaments, and cutting-edge industry insights and activations
- 3-Day Super Sale, May 2025 and November 2025: Dubai is committed to maintaining its prominent global standing as a premier shopping destination, and one of the initiatives that reinforces this goal is the regular 3-Day Super Sale. Each edition is held exclusively over one weekend, and is designed to attract shopping enthusiasts and boost tourism by offering reductions ranging from 25 per cent to 90 per cent on a wide range of items
- Eid in Dubai (Eid Al Adha), June 2 – 8: Eid Al Adha in Dubai is a special time for togetherness, celebration, and the joy of giving. From family-friendly festivities to fantastic deals and offers that capture the spirit of the holiday
- Dubai Summer Surprises, June 27 – August 31: Discover thousands of offers and fun things to do with Dubai Summer Surprises (DSS). Residents and visitors to the city can expect to find world-class shopping, incredible offers, amazing entertainment and dining, and new and exciting activities throughout the city
- Back To School, August 4 – 28: Back to School is an exciting time of year, when parents can share in their children’s enthusiasm for updating school looks and accessories for the new school year. This key shopping period positions the emirate as a great place to do back-to-school shopping, as the city’s retailers offer attractive shopping promotions, especially for the season
- DSS Final Sale, August: The highly-anticipated DSS Final Sale features further reductions and incredible savings of up to 90 per cent across several leading lifestyle, beauty, electronics and fashion brands across the city
- Dubai Home Festival, October 3 – 16: This festival provides fantastic savings on a range of home furnishing products, appealing to everyone looking to furnish their homes or upgrade their décor. The homewares segment will be activated through a series of special promotions at home stores across the city
- Festival of Lights in Dubai (Diwali), October 17 – 26: The Festival of Lights is a time for reflection, family, and spreading positivity. The festival is a period for gift-giving, with many top retailers offering exciting shopping promotions on gold and jewellery, bridal wear, fashion accessories, and home décor
- Dubai Fitness Challenge, November 1 – 30: The annual fitness challenge is a citywide movement promoting a healthier, more active lifestyle for all. Friends, families, visitors, colleagues, and communities commit themselves to 30 minutes of exercise for 30 consecutive days
- Eid Al Etihad Celebrations (UAE National Day), December 1 – 3: A tribute to the formation of the UAE, its unity and continued growth, the Eid Al Etihad celebrations consist of three days of festivities, including special retail promotions, fireworks displays, and activations all over the emirate
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