Seddiqi Holding’s Mizzen has launched www.On.ae, the Swiss sportswear brand’s first direct-to-consumer e-commerce platform in the UAE.
The new online platform offers UAE consumers access to On’s complete product range, including performance running gear and everyday essentials. This strategic move comes after a decade of partnerships with online retailers and speciality sports stores in the UAE.
Customers can now enjoy several key benefits through the platform, such as same-day shipping for orders placed before 11 AM, dedicated local customer service, flexible payment options, and opportunities to engage with like-minded individuals.
“The launch of On.ae fulfills a growing demand for premium performance and movement apparel in the region,” said Hassan Abdulmagied Seddiqi, CEO of Mizzen. “This dedicated e-commerce platform offers a seamless customer experience and allows us to connect directly with our passionate community. We plan to leverage this platform to expand On’s presence across the entire GCC and Jordan.”
The company plans to expand its online footprint across Saudi Arabia and subsequently throughout the GCC and Jordan in 2025, demonstrating a clear growth strategy for the brand in the Middle East.
On, founded in the Swiss Alps in 2010, has built a global reputation for innovative sportswear, featuring its award-winning CloudTec technology and a mission to inspire movement. The brand is currently present in over 60 countries worldwide.
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