Swiss luxury watchmaker, Hublot reveals ‘Hublot Loves Football Metaverse Stadium’ on Tuesday. The company is the official timekeeper for the FIFA World Cup Qatar 2022 and is now the timekeeper of the metaverse.
The ‘Hublot Loves Metaverse Stadium’ is a hybrid sport, art and digital events space inspired by the design of the case body and digital face of Hublot’s recently launched Big Bang e watch, dedicated to Qatar.
The event also marks the largest venue built in the spatial metaverse, a 90,000 spectator, 1KM stadium.
Through the month of November, VR experiences to access the stadium will pop up near Hublot Boutiques in malls in Doha, Kuala Lumpur, Singapore, Indonesia and Thailand.
“Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand. Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off,” said Ricardo Guadalupe, Hublot CEO.
“Football provides a place for us to unite and celebrate our shared dreams, and we are extending football into a new realm. We invite you to gaze through the porthole into this new world, where you can discover our Hublot Loves Football latest visuals starring our Ambassadors and Friends of the Brand. We can all gather, celebrate our shared human history and look forward to our future together,” he added.
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