UK-based 2-wheeler Triumph Motorcycles announced the appointment of Galadari as its new distribution partner for the UAE, marking its re-entry into the Gulf market.
Triumph and Galadari will work together to manage the import, sale, service and distribution of Triumph Motorcycles and products as well as the ongoing development of the Triumph Brand within the UAE market, the company said.
“The UAE is an important market to Triumph, being the top motorcycle market within the GCC region.
“Post-launch, Galadari will be offering Triumph’s complete range of motorcycles across our Modern Classic, Roadster and Tiger product families to motorbike enthusiasts,” the company said in a media release.
Among the Triumph brands which will be marketed in the UAE include the thrilling Trident 660 and the magnificent, 2.5-litre displacement Rocket 3.
Paul Stroud, Chief Commercial Officer, Triumph Motorcycles Ltd, United Kingdom, said the company is pleased to be entering into partnership with Galadari in UAE, which will create further opportunities for the Triumph Brand to grow within the Emirati market.
“This step will also enable the Triumph brand to be even more accessible, and we look forward to welcoming more fans and customers in the UAE to the Triumph brand,” he said.
Mohammed Galadari, Co-Chairman and Group CEO, Galadari, said the Group is proud to partner with Triumph, an iconic brand renowned for its rich heritage and exceptional performance.
“We look forward to building on the strong foundation of this distinguished brand and elevating it to even greater heights in the years ahead,” he said.
Galadari Brothers, a family-owned business, is behind bringing some of the world’s most admired brands, including Baskin Robbins, Dunkin’, Mazda, Komatsu and Kawasaki to the UAE and the region.
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