Dubai’s new Department of Economy and Tourism is to showcase the city’s diverse proposition at the Arabian Travel Market (ATM) 2022. The department will be joined by government and private sector partners to promote Dubai’s varied culinary, cultural and events offerings.
This year’s ATM, which has the theme of ‘The future of international travel and tourism’, will be held at the Dubai World Trade Centre.
“ATM is an important platform for global and regional tourism and this year the forum is happening at a time when the world is increasingly looking to take a leaf out of Dubai’s successful tourism recovery strategy,” said Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing.
Dubai’s participation is fundamental for driving the future of global tourism to position the city as a leading trade, investment and travel hub. Dubai has been ranked as number one global destination in Tripadvisor Travellers’ Choice Awards 2022, while the city’s ever-growing gastronomy sector is one of the key pillars that is set to take the spotlight at ATM 2022.
The Department of Economy and Tourism (DET) will provide ATM visitors with updates to Dubai’s food scene, as part of its continuous efforts to elevate Dubai’s position as a year-round global gastronomy hub. These include the arrival of the Michelin Guide Dubai and renowned fine dining food critique brand – Gault&Millau, along with the Middle East & North Africa’s 50 Best Restaurants’ list which features 16 Dubai restaurants.
DET will also be actively amplifying Dubai’s array of festivals and events including Dubai Food Festival, which runs alongside ATM and takes place from 2-15 May 2022.
Another key initiative to be promoted at the Dubai stand will be Dubai Can, a sustainability campaign to encourage people to turn the tide on plastic and inspire mass action to actively reduce the use of single-use plastic bottles. The Dubai stand will also highlight key activities of government bodies and industry stakeholders including Dubai Police, Dubai Health, Accor and Marriott International.