Dubai-based The First Group Hospitality and the US hospitality major Hoque Global announced the opening of Hotel Local, a groundbreaking community-oriented hotel in the heart of Dubai’s Jumeirah Village Triangle (JVT).
The lifestyle brand launched by Dallas-based Hoque Global redefines modern hospitality by seamlessly integrating local culture, social engagement, and innovative experiences into every aspect of the guest journey.
Community-driven hotel concept
Rob Burns, CEO of The First Group, said the company is honoured to partner with Hoque Global to bring the first of many Hotel Local properties to life.
“At The First Group Hospitality, we are committed to shaping the future of hospitality, and Hotel Local is a testament to that vision,” he said.
Burns said Hotel Local is more than just a place to stay, it’s a vibrant social hub where guests and locals come together to connect, create, and experience Dubai in an authentic and immersive way.
Mike Hoque, Founder and CEO of Hoque Global, said the community-oriented hotel project was born out of a deep passion for people, community, and education.
“Community, inclusivity, excellence, and innovation are the foundations of everything we do. Our mission is to train and educate future talents in a world-class facility, cultivating empathetic leaders who will redefine hospitality service for generations to come,” he said.
“I couldn’t be prouder to launch Hotel Local here in Dubai, a city that represents the future of the world,” Hoque said.
Dave Johnson, long-time hospitality leader and Partner in Hotel Local, said the Dubai project marks just the beginning.
“We look forward to expanding the brand worldwide and take Hotel Local’s unique blend of connection, culture, and innovation to New York, San Francisco, Miami, more dynamic neighbourhoods across the region and the globe,” he said.
Designed as an urban retreat for travellers and locals alike, Hotel Local offers 579 thoughtfully designed rooms that seamlessly merge comfort, modernity, and community-inspired aesthetics.
Hotel Local is also set to become a neighbourhood hotspot with its unique dining concepts and vibrant social spaces.
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