MENA hospitality giant Rotana has signed nine properties in 2023 and has a pipeline of 50 scheduled openings as it looks to expand internationally.
In line with a target to strengthen its global footprint, Rotana announced several market entries this year.
In the United Kingdom (UK), Rotana will launch two new properties under Centro, its affordable hotel and serviced apartment brand.
Rotana expansion plans
Set to open in 2024, Centro New Malden and Centro Kingston will be the first two properties that form part of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region, all under the Centro brand.
Rotana also marked its debut in Georgia with the upcoming Pontus Rotana Resort and Spa, Gonio.
Expected to open in 2026, the five-star property with world-class amenities will add 600 keys to Rotana’s diverse global portfolio.
In Senegal, Rotana announced its foray with a new Arjaan Hotel Apartments by Rotana branded property. The 150-key hotel in Dakar will represent the height of elegant city living and is set to be completed by 2026.
Its newest brand, Edge by Rotana, has seen tremendous development this year and is on track to reach a target of operating 30 Edge by Rotana properties across the region by 2027.
In the Kingdom of Saudi Arabia, Rotana signed four “Edge by Rotana” and one “Rayhaan by Rotana” properties in Riyadh, and an “Edge by Rotana” property in Al Baha.
To date, Rotana has successfully opened three Edge by Rotana-managed hotels in the UAE – Arabian Park and Park Apartments in November 2022, and Damac Hills 2 in February 2023, alongside the signing of four planned “Edge by Rotana” properties in Riyadh earlier this year.
Its strong regional pipeline for 2024 also includes Dar Rayhaan by Rotana in Al Khobar, Saudi Arabia and Onyx Arjaan by Rotana in Manama, Bahrain.
Additionally, Rotana is also expected to make its debut into the Algerian market with the launch of Azure Rotana Resort and Spa in the port city of Oran, while Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island is also scheduled to open next year.
Eddy Tannous, Rotana COO, said: “The Rotana brand has made significant strides over the past three decades, transforming into an international brand that with a portfolio of over 100 hotels around the world.
“We have experienced an extremely positive year and are anticipating another ambitious one ahead, as we embark on our strong expansion journey.
“Aiming to reach 120 operating hotels across 29,000 keys by 2030, we remain committed to delivering our brand promise ‘Treasured Time’ for our guests, both regionally and globally.”
Rotana currently operates 74 hotels in the Middle East, Africa, Eastern Europe and Turkey, serving more than six million guests per year.
Its portfolio currently spans 19,602 keys and six brands, including an impressive 10,159 keys across 36 hotels in the UAE alone.
Follow us on
