Riyadh-headquartered travel firm Almosafer has inked a memorandum of cooperation (MoC) with the Tourism Authority of Thailand to boost tourism between Thailand and the GCC countries.
As part of the deal, Almosafer’s consumer segment and the Tourism Authority of Thailand will work together to promote and develop quality tourism experiences in Thailand for travellers from GCC countries, with a focus on key niche markets including sports tourism, luxury tourism, and health and wellness tourism.
The executive vice president of Almosafer, Muzzammil Ahussain, said: “The signing of the memorandum of cooperation with the Tourism Authority of Thailand today is an important step in meeting the growing demand for tourism from the GCC to Thailand.
“This partnership will provide our consumers with the best experiences while strengthening ties between the Kingdom of Saudi Arabia and the Kingdom of Thailand.”
The agreement follows an announcement made on 9 March 2022 permitting Saudi nationals to travel to Thailand, which marked the end of a travel ban for nationals wanting to visit the popular Southeast Asian destination.
The deputy governor for International Marketing – Europe, Africa, Middle East and Americas, Chattan Kunjara Na Ayudhya, said: “This memorandum of cooperation will pave the way for strategic tourism collaboration efforts between TAT and the Almosafer with an emphasis on revenue-generating quality tourists.
“We expect this partnership to help strengthen the position of Thailand as a popular destination for Arab travelers from the gulf region which focuses on enhancing Thailand’s image as a unique leisure destination offering quality with value”.
Since the cancellation of the travel ban for Saudi nationals, Almosafer has experienced huge growth in demand for travel from Saudi Arabia to Thailand with a 470 percent increase in demand compared to January 2022 and a 268 percent increase compared to February 2022.
Thailand is currently a very popular international destination for visitors from the GCC, especially from Saudi Arabia and Kuwait where Thailand ranks in the top 5 and top 9 international destinations respectively.
During the month of May to date, searches for Thailand on Almosafer’s platform grew by 1,100 percent in Saudi Arabia, and 477 percent in Kuwait, compared to January and February 2022.
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