Saudia, the official airline of the Kingdom of Saudi Arabia, has proudly announced its role as the Platinum Partner and Official Airline for the fourth edition of Riyadh Season, set to began on October 28.
Riyadh Season, one of the most highly expected entertainment seasons globally, promises to be a spectacular event, and Saudia’s sponsorship aligns seamlessly with its commitment to its new brand.
“Our mission is to enable the objectives of Saudi Vision 2030 by flying guests both within and outside the kingdom, while ensuring the delivery of top-notch services to enhance the travel experience,” Group Chief Marketing Officer Khaled Tash said.
Saudia shines at Riyadh Season
During Riyadh Season, guests flying with Saudia will be treated to a range of surprises and exclusive offers.
This initiative perfectly reflects the airline’s dedication to enhancing every aspect of the guest’s travel journey.
The airline will also play a significant role as the Presenting Partner for numerous global events and activities during the Riyadh Season, promising to ignite the excitement of visitors while garnering extensive media coverage.

Tash highlighted the significance of Saudia’s participation in Riyadh Season, and added: “Riyadh Season continues to shine brighter year after year, captivating the world and attracting visitors from various corners of the globe.”
He also highlighted the importance of Saudia’s partnership in connecting the world to the kingdom through its extensive flight network, serving over a hundred destinations across four continents.
This year’s Riyadh Season holds special significance as it follows the launch of the airline’s new brand and era.
This transformation enables the airline to execute numerous strategies to support ambitious Vision projects, deliver premium services to guests, and embed Saudi culture in its services and products.

Saudia’s aim is to contribute to making the kingdom the primary destination for tourism, culture, and entertainment while hosting various events across different sectors.
This initiative is boosted by the airline’s strategic location, connecting three continents, and its expanding fleet, known for its operational efficiency and sustainability in the aviation sector.