The ever-expanding AI is set to encompass yet another frontier – fitness industry – with the UAE-based wellness startup Lifemost gearing up to unveil a new platform, integrating generative AI solutions to offer unparalleled levels of personalised fitness training experience.
Similar to video streaming services, the soon-to-be launched Lifemost AI-powered app will suggest relevant places, classes, online and offline activities, and expert consultations within the service network.
Furthermore, users will also be able to ask the app to update their well-being plan and receive real-time recommendations.
“Currently the challenge with wellness is that less than 10 percent of HR (Human Resources) leaders and team members in organisations utilise data when shaping and utilising well-being programmes. Besides, the data in this context is still too rare and inaccessible also,” Dennis Yudchitz, founder and CEO of Lifemost, told Arabian Business.
“Lifemost aims to improve the way mental and physical healthcare is accessed and supported. As AI-powered technology continues to evolve, our primary goal is to embed data-driven decision-making into the highly intuitive well-being market and set a new standard for workplace healthcare,” Yudchitz said.
Yudchitz said in the upcoming version of its B2B platform, the startup’s team is going to leverage the power of generative AI to offer a highly-personalised action plan in well-being tailored to each individual’s goals and lifestyle, breaking down barriers in wellness customisation and engagement.
“It will be based on individual fitness and mental goals, personal preferences, as well as like-alike recommendations,” he said.
Middle East wellness sector at over $108 billion and growing
Significantly, Lifemost’s move to introduce the new age tech into the age-old wellness sector comes amid a surge in the industry’s growth in the Middle East region, currently estimated at over $108 billion.
Globally, the wellness and fitness market is estimated to have hit over $7 trillion, with recent research by McKinsey showing rapidly growing consumer interests in wellness categories such as health, fitness, nutrition, appearance, sleep, and mindfulness.
Yudchitz said the growth potential for the industry is even several-fold higher, provided more and more tech-enabled innovative approaches are introduced in the sector.
“Compared to industries like e-commerce, retail or online streaming, the wellness scene currently stays behind in terms of providing personalised user experience and true engagement.
This is because creating personalised fitness and mental programmes requires accurate knowledge of an individual’s fitness level, health conditions, lifestyle and goals, which can be challenging to access.
“As a result, it’s costly and challenging for regular people. We aim to tackle this problem using AI-powered tools,” the Lifemost founder said.
Lifemost’s new feature to provide instant insights
Yudchitz said the startup will soon be introducing a new feature called Eli to enhance the experience for platform users, HRs and top management of companies.
“It will provide instant insights such as recommending specific well-being services for companies, guiding effective marketing strategies, analysing the impact of customised programmes on HR KPIs, and determining whether a company should invest more in well-being or adjust its existing strategy,” he said.
Yudchitz said the core innovation behind this new Lifemost feature is designed to drive the adoption of data-driven well-being programmes throughout organisations by reducing barriers to customisation and engagement.
“We understand that the initial stages of adoption require a social feedback loop. That is why we’ve built our own infrastructure to gather context and insights from user feedback. This layer of social feedback plays a key role in shaping our platform and driving engagement”, he said.
Yudchitz said the startup will also actively engage in social listening and marketing efforts, providing AI with immense amounts of valuable data.
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