The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Bioniq, the London-based international precision health company, signed a Memorandum of Understanding (MoU) aimed at boosting the department’s wellness tourism strategy.
The partnership with Bioniq is to support a greater variety of commercial options in terms of fitness and health monitoring solutions within the emirate of Abu Dhabi.
“For instance, the integration of VAHA interactive mirrors within a number of hotels complements our strategic vision to elevate our wellness offerings in the hospitality sector,” Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said.
VAHA, acquired by Bioniq in 2022, manufactures interactive fitness mirrors for personalised workouts.
The VAHA interactive fitness mirrors, which comprises a 43-inch touch-screen, speakers, a 120-degree camera and wireless connectivity, enables personalised and immersive workouts through state-of-the-art home fitness technology are to be incorporated within several hotels in Abu Dhabi as well as key commercial and residential projects starting later this year.
Guests will have access to over 400 on-demand classes that are accessible 24/7 and customisable based on individual goals, from the comfort of their rooms or suites.
Vadim Fedotov, Founder and CEO of Bioniq, said through the our agreement, the company aims to provide exceptional health and wellness solutions that are backed by its extensive network of partnerships with local laboratories and manufacturing facilities in Switzerland, as well as partnerships with some of the leading medical institutions in the Middle East.
“We are perfectly positioned to support residents, guests, and tourists to benefit from the latest achievements of precision medicine and new health tech solutions to unlock improved energy, better sleep quality, faster recovery, and healthier aging,” Fedotov said.
DCT Abu Dhabi’s pact with Bioniq is in line with its efforts to cultivate the emirate’s wellness tourism through the curation of enriching experiences and services that closely align with the department’s tourism strategy.
London’s Bioniq: Personalised supplement pioneer
Bioniq, launched in 2019 in London, is the industry leader in offering personalised supplements that incorporate components and dosages tailor-made to each individual’s nutrient deficiencies, as identified through their blood results.
The company, which operates in 12 countries across North America, Europe, the Middle East, and Asia, has claimed developing one of the largest and most genetically diverse biochemical databases – over 40,000 members and 60,000 blood tests – after conducting years of testing.
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