New affordable housing project unveiled in Dubailand

Dubai Properties Group to finish first phase of ‘Serena’ community by end-2018
New affordable housing project unveiled in Dubailand
By Ed Attwood
Sun 21 Feb 2016 01:27 PM

One of Dubai’s largest developers has announced its latest project – an 8.2 million square foot residential community in Dubailand targeting the affordable housing segment.

Dubai Properties Group (DPG), which is owned by Dubai Holding, said the masterplanned ‘Serena’ project will be developed in five phases, with the first phase expected to be completed before the end of 2018.

The first phase consists of two- to three-bedroom townhouses, as well as three-bedroom semi-detached villas.

In statement, DPG said that the Dubailand project is located on Emirates Road, close to the Layan and Al Waha communities.


The developer said that the project would include about 100,000 square feet of retail space, as well as other swimming pools, play areas, a health clinic and a gym.

“We believe that everybody should have access to good quality affordable housing that meets their needs and we are delighted to be embarking on 2016 with the launch of Serena as one of the most sought after destinations in the country,” DPG group CEO Abdullatif AlMulla said, in a press statement.

As well as its work in Dubailand, DPG’s previous projects include Business Bay and Jumeirah Beach Residence.


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