Founded by entrepreneur Lyndsay Doran, LC celebrates the significant evolution and expansion, which has grown from a go-to activewear line to a comprehensive lifestyle brand since its launch in 2019.
Lyndsay’s entrepreneurial journey began several years ago when as an avid gym-goer, recognised the need for well-fitting activewear.
This realisation sparked the birth of L’Couture, which, under her leadership, has recently evolved and rebranded to LC, encapsulating the brand’s broader vision as a lifestyle choice.
LC activewear
The rebranding aligns with LC’s strategic expansion, including the opening of its latest boutique in The Galleria Al Maryah Island, Abu Dhabi.
LC has also carved out a niche in luxury loungewear at Bloomingdale’s – Dubai Mall, offering exclusive pieces that blend comfort with high-end appeal.
As the creator of the brand, Lyndsay has been at the forefront of all business decisions and developments since its carnation.
Originally designing the brands first full range and taking on the responsibilities of all aspects of a new business.
LC’s collections come from her passion for fitness and fashion into the fledgling brand. As the brand grew, she welcomed an in-house designer to continue the legacy of innovation and style she had established.
This blend of personal touch and professional evolution has been the driving force behind LC’s journey.
The physical stores, including the flagship in JBR and new ventures in Dubai Hills and Marina Mall, are more than just retail spaces; they are experiential hubs where customers can participate in fit sessions, feel the luxurious materials, and immerse themselves in the full LC experience.
Lyndsay’s vision extends far beyond Dubai’s borders. With a focus on global accessibility, LC offers free shipping worldwide, including the handling of import duties, ensuring that customers everywhere can enjoy and experience the quality of LC’s range.
With an unwavering commitment to community, quality, and the entrepreneurial spirit, LC stands at the forefront of the lifestyle sector, inviting customers to live their best life in style and comfort.
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