Sony Ericsson unveils backless phone

Sony Ericsson today unveiled three new phones and several wireless gadgets, including the K700 – which Sony Ericsson claims has no back. The idea is that the mobile has two fronts, one for use as a phone and one as a camera.

The K700 is aimed at the mid to high end of the market and is designed to be held horizontally in camera mode. Other stand out features include 32MB of built-in internal memory and the ability to use MP3 songs as ringtones. The device incorporates a 176 x 220 pixels screen and will be available in the next few months.

The K700’s big brother is the S700, which will be available in the later half of the year. This phone also doubles up as a camera, taking pictures at a resolution of 1.3 megapixels and incorporating an 8x digital zoom. It is designed to be used in three ways - as a phone, camera and communicator. It features Bluetooth and a Memory Stick Duo slot.

Sony Ericsson has also unveiled the Z500, which incorporates EDGE technology and Push To Talk. Push To Talk allows consumers to use mobile phones like a walkie talkie.

The pick of the new peripherals is the Bluetooth Media Viewer MMV-100. This little gizmo will plug in to your TV or projector and allow you to beam pictures, sounds and messages from a Sony Ericsson Bluetooth enabled mobile phone straight in to the screen.

The press conference included an impressive impromptu demonstration of the product by a local editor who beamed the badge of his favourite football team on to the screen via the MMV-100 using his Bluetooth phone.

Sony Ericsson has also released the Akono HBH-600, a headset available in five different colours and HCB-300, a Bluetooth Handsfree for the car that automatically connects to your Bluetooth mobile phone when the ignition is turned on.