By ITP

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Video: Is influencer marketing about to change forever?

The UAE’s National Media Council will require anyone conducting “commercial activities” through social media to register for a government-issued license by June this year.

By ITP
The pros and cons of using influencers in the UAE to promote your brand

The UAE emerged as a clear winner when comparing how much companies make from their influencer campaigns against what they spend running them.

The new rules target social media influencers who use their internet fame to advertise products.

In this edition of Inside AB, Shayan Shakeel talks to Tom Norton, head of Content at ITP Live, the region’s largest full service social media and influencer marketing agency, to find out what this means for the nascent influencer industry.

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(Source: Arabianbusiness.com YouTube channel)

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