VOX Cinemas to make Oman debut as part of $29m revamp plan

Cinema operator to open multi-screens at City Centre Muscat and City Centre Qurum over next two months
VOX Cinemas to make Oman debut as part of $29m revamp plan
By Andy Sambidge
Mon 19 May 2014 08:39 AM

VOX Cinemas will make its debut in Oman as part of Majid Al Futtaim's major redevelopment investment of OR11.3 million ($29.3 million) to revamp City Centre malls, it has been announced.

The Dubai-based mall developer said it is focusing on adding new family entertainment in the malls, adding that by early June, City Centre Muscat will open a 10-screen VOX Cinemas.

The company said in a statement that by late June, City Centre Qurum will unveil a 7-screen VOX Cinemas while in mid-July, a new Magic Planet attraction will also be added to City Centre Qurum.

With a total of 17 screens, including Standard, VOX MAX and VOX 3D options, VOX Cinemas at City Centre malls in Muscat and Qurum will offer more screens, more movie sessions, and ultimately, more movies to choose from than any other cinema in Oman, the statement added.

In addition to launching a new cinema, City Centre Qurum will also unveil the 473 sq ft Magic Planet, featuring soft play areas for younger children, rides and games.

Dubai conglomerate Majid Al Futtaim announced plans in March to spend AED750m ($200m) on 12 new cinemas in the Gulf and Egypt.

The investment will see the company’s subsidiary VOX Cinemas operate more than 250 screens across the Middle East and North Africa region – a four-fold increase since it bought rights to the brand less than four years ago.

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