Japanese car maker aims to immerse customers in brand through luxury outlets
Japanese car maker Lexus is to open stores offering luxury goods in Dubai and other prominent cities.
Lexus, which is owned by Toyota, will open the first Intersect by Lexus outlet in Tokyo’s high-end Aoyama district later this month, before adding more stores in the glitzy Gulf emirate and New York City.
The company said that the outlets were intended to be neither a dealership, nor a traditional retail outlet. Lexus claimed that they would allow customers to engage with the Lexus brand design, art and fashion.
“Intersect by Lexus seeks to be a comfortable and inspiring space for interaction among people and between people and cars,” said Mark Templin, executive vice president of Lexus International. ”These spaces will evolve as people gather and make connections. Not just a car company’s space, rather a place for everyone to treat as their own unique place.”
In the Middle East, Toyota increased its sales by 31 percent last year, as it delivered 660,285 vehicles, making 2012 a record in the region for the Toyota and Lexus brands.
Globally, sales of Toyota and Lexus cars totalled 8.72m units, an increase of 23 percent compared to 2011.
Across the GCC region alone, Toyota said that it sold 624,400 vehicles.