Nissan Middle East on Wednesday said 2012 was the best year ever for sales of its Nissan Patrol flagship vehicle.
In total, more than 14,000 Nissan Patrols were sold last year in the region, the Japanese car maker said in a statement.
That represents a 66 percent increase in sales – far outstripping the overall SUV segment’s growth of 24 percent – and giving Nissan Patrol a record market share of 22 percent in the Gulf market.
The Nissan Patrol is Nissan’s flagship SUV model and enjoys a rich heritage and passionate following in the Middle East that dates back to the 1950s.
Nissan became the first Japanese car manufacturer to establish a regional Middle East headquarters in 1994.
The company’s operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East.
Samir Cherfan, director, Sales & Marketing Nissan Middle East, said: “Nissan Patrol continues to gain market share. Not only it retains the loyal Nissan Patrol fans whose base has been built up over the past 50 years but it also attracts every day new customers.
“We are confident that our flagship SUV for the Middle East will continue to excite our customers and exceed all expectations,” Cherfan added.
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