High-level Abu Dhabi delegation targets more Chinese tourists

Department of Culture and Tourism - Abu Dhabi leads mission to China to build on rising numbers of Chinese visitors
Bright neon lights stores and shoppers on Nanjing Road in Shanghai at night.
By Sam Bridge
Mon 14 May 2018 02:07 PM

A high-level delegation led by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) is heading to China to build of the rapidly growing number of Chinese tourists it atttracts to the UAE capital.

DCT Abu Dhabi will be joined by five key stakeholders at the travel and tourism fair ITB China this week, including Etihad Airways, Louvre Abu Dhabi, Miral, Nirvana Travel & Tourism, and Omeir Travel Agency

The move comes as inbound visitor arrivals from China rise almost 40 percent in 2017 compared to the previous year. The first quarter of 2018 has also seen China maintain its position as leading international hotel guest supplier, with more than 127,000 Chinese staying in the emirate – an increase of 31 percent compared to the same period in 2017.

Mubarak Al Nuaimi, director, Promotions & Overseas Offices, said: “China is our number one overseas market for guests, with huge increases over the past couple of years. The first quarter of this year has continued this upward trend, with more than 30 per cent growth compared to the same period in 2017.

“These gains have been the result of the sustained attention we have given to our Chinese market, with initiatives such as sending our Discover Abu Dhabi roadshows and Abu Dhabi Week events to the country, as well investing in a targeted digital campaign in China.

“But as impressive as our figures are, we still see potential for growth in the future, so we are very excited to be visiting Shanghai once again to showcase, with our partners, the latest additions to what Abu Dhabi has to offer.”

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