Arab Health, the Middle East’s largest healthcare event and congress since 1975, announced its rebranding to World Health Expo Dubai (WHX Dubai).
The announcement, made on the second day of its 50th-anniversary edition, said the rebranding represents a transformative vision for the next 50 years of global healthcare collaboration and innovation, highlighting Dubai’s role as a global hub for medical advancement.
“For half a century, Arab Health has served as a vital platform for healthcare connections in the region, growing from just 40 exhibitors in its inaugural year to over 60,000 healthcare professionals each year currently
WHX Dubai represents a new chapter, embodying a forward-looking approach to connecting people, businesses, governments, and innovators across borders,” it said.
Peter Hall, President – Middle East, India, Turkiye and Africa, Informa Markets, said the 50th-anniversary edition of Arab Health has been a fitting platform to unveil this exciting new identity.
“The rebrand to WHX Dubai represents the evolution of Arab Health into a global force for healthcare transformation,” he said.
The name World Health Expo (WHX) unifies Informa’s healthcare events around the world to better facilitate connection and collaboration under a single brand.
WHX Dubai will build on the success of Arab Health, connecting more than half a million healthcare professionals in nine countries across four continents.
Arab Health 2025, which runs till Thursday, January 30, is supported by various government entities, including the UAE Ministry of Health and Prevention, the Dubai Health Authority, the Department of Health, and the Dubai Healthcare City Authority.
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