Global real estate entrepreneur and founder of Emaar Properties is offering an “incredible reward” to content creators who can come up with “good ideas” to promote Dubai.
“Create a one year campaign, creatively, with incredible content. Talk to me and I will give an incredible reward, for good ideas. Impress me – I really love my city and I really want to do it for Dubai. Give me a good idea, I will sign the cheque,” Alabbar said.
Alabbar’s comments came on the sidelines of the 1 Billion Followers Summit held at Emirates Towers, Museum of the Future and DIFC on January 13. Held under the banner Content for Good, the summit has attracted 15,000 content creators alongside 420 speakers and 125 industry leaders and specialists.
Alabbar ‘challenges’ content creators to build content, help people
Alabbar, also revealed that Dubai Mall was the most visited place on earth with 150 million visitors, and he aims to take the figure to 200 million through “incredible” content creation.
The noon founder further expressed interest in collaborating with creative individuals to address the worldwide affordable housing crisis.
“I want someone to create a global campaign for me, to ignite and unite opinion leaders, technology providers, to create a hub for us to really talk and try to solve this global housing shortage. You need to be good to people – but, what have you done? I am challenging each of you,” he said.
He committed to reviewing all promising proposals and offered to provide funding for exceptional projects.
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