In a move to attract UAE investors, Georgia-based Mardi Holding is expanding its luxury real estate footprint with a new Dubai office, with an aim to bridge investment opportunities between the two regions, Prince Juan de Bagration-Mukhrani of Georgia revealed in an exclusive interview with Arabian Business.
“Dubai is one of the world’s hub for investors and for us, it’s very important to have an office here and our new selling place in Dubai. So, this and the reason that we might be doing projects across the GCC is what made Dubai interesting for us,” Prince Juan said.
UAE-Georgia ties boost investments
The strengthening ties between the UAE and Georgia have created a natural investment corridor. Over the past five years, Georgia has gained significant recognition among UAE investors, supported by multiple daily flights between the countries and its convenient four-hour proximity.
Prince Juan highlighted several factors that amplify Georgia’s appeal to UAE investors. “Georgia has many attractive parts. First of all, I would say, is one of the safest countries in the world, GDP is under constant growth throughout the years. And for real estate, there is high return on investments and also high capital appreciation,” he said.
“It’s a good breakaway destination for people in the UAE,” he added.
Mardi Holdings is currently undertaking an extensive development program. With 3,000 rooms under construction and 4,000 more in the pipeline, the company aims to position itself as a major player in Georgia’s luxury real estate sector.
Moreover, Prince Juan highlighted the benefit of investments in Georgia’s luxury real estate over other European destinations citing its affordability over “European prices.”
The company’s developments include the Novotel Living project, featuring high-end luxury residences, and Mercure Aquapark Resort – set to become Georgia’s first all-inclusive gated wellness resort in Batumi. The portfolio also includes Batumi Fields, distinguished by its views and Accor branding.
“Branded residences, branded apartments, is what makes us different, the fact that we have the partnership with Accor and use their brands. There are many developers in Georgia, but very few of them work with branded residences,” Prince Juan said.
Mardi Holding plans global expansion
Mardi Holding has structured its offerings to accommodate various investment levels, with entry points starting from $100,000 for smaller apartments. This pricing strategy allows both individual investors and more sophisticated buyers to participate in Georgia’s growing real estate market.
The establishment of their Dubai office signals broader ambitions across the GCC region. Prince Juan revealed that the next few years will be crucial for the company’s international growth, with plans to expand across the GCC, Europe and potentially Asia.
Saudi Arabia has also emerged as a target market for Mardi Holding. “We have been to Saudi a few times, and we are looking at opportunities there, it is rapidly growing and a place of big interest,” Prince Juan said.
The company maintains a strong focus on key Georgian locations, particularly Batumi, which has shown tourism growth and rapid project absorption rates. This success is attributed to Georgia’s investor-friendly environment, characterised by minimal bureaucracy and consistent economic growth, currently running at approximately 5 per cent per year.
Looking ahead, Mardi Holding is embracing technological innovation to enhance its offerings, developing client apps and maintaining a strong focus on digital solutions.
The company’s strategic expansion plans and strong brand partnerships aims to capitalise on the growing investment flows between the UAE and Georgia.
“Georgia is has become quite famous in the UAE since the last five years and this is growing more and more,” he concluded.
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