Burger King has unveiled a new burger, dressed with a bright pink sauce, as part of a themed meal to celebrate the release of the new Barbie movie.
The cheeseburger, which is only available in the Brazil branches of the fast-food chain, has pieces of bacon, and is accompanied by a pink vanilla-flavoured milkshake, a ring doughnut with pink frostings, and a serving of Ken’s fries.
Burger King introduces Barbie burger meal
The introduction of this meal has sparked varied reactions among fast-food enthusiasts.
On social media, some have likened the pink sauce in the burger to “chewed bubblegum,” indicating mixed feelings about the unconventional flavour combination.
Meanwhile, anticipation for the new Barbie movie is building up, as it is based on the popular franchise dolls.
The film hit theaters around the world on July 20, however, it will release on August 31 in the UAE.
The movie’s production demanded such copious amounts of bright pink paint that it reportedly depleted an entire company’s global supply.
Directed by Greta Gerwig, Margot Robbie takes on the titular role of Barbie, while Ryan Gosling plays the role of Ken in the upcoming movie.
Burger King’s Barbie-themed burger release follows closely on the heels of their recent launch of the ‘Real Cheeseburger,’ which has no meat but 20 slices of American cheese.