Burger King Thailand has sparked excitement and social media frenzy with its latest unconventional creation – the “real cheeseburger.”
The fast food giant’s Thai operator launched the burger this week, with no meat but just 20 slices of American cheese.
Priced at a reduced rate of 109 Thai baht ($3.1), down from the usual 380 baht ($10.9), the cheese-filled bun quickly became a viral sensation on various social media platforms.
TikTok users were particularly active, sharing videos of themselves trying the innovative sandwich.
Burger King expressed its excitement about the new offering in a Sunday social media post, saying, “This is no joke. This is for real.”
The popularity of the real cheeseburger was so immense that one Burger King branch in Bangkok had to halt delivery orders to ensure enough stock for walk-in customers, a report by CNN said.
This menu addition reflects a global trend among fast food franchises, which aim to captivate consumers with quirky and attention-grabbing options that are likely to gain traction on social media.
Burger King’s marketing strategy in the United States has revolved around the Whopper, their flame-grilled signature beef burger, which became a sensation on platforms like TikTok thanks to a catchy commercial jingle released last year.
In Thailand, Burger King has been adapting its offerings to cater to local tastes.
Cheese, in particular, is highly favoured by young customers, and it is commonly used as a topping in various dishes.
The chain has also introduced salmon katsu burgers to cater to the demand for healthier alternatives to beef.
Burger King’s operations in Thailand are overseen by Minor International, a leading local hospitality group that owns several renowned restaurant brands.
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