Global fast food giant Subway and Fawaz Abdulaziz Alhokair Co, the Saudi-based franchise retailer, have signed a new master franchise agreement in the Gulf kingdom.
The new agreement kicks off an ambitious growth plan to nearly double Subway’s footprint of 210 restaurants in Saudi Arabia over the next six years by adding a minimum of 145 new locations.
It will also accelerate the integration of Subway’s new, modern “Fresh Forward” restaurant design in the country, which is backed by the brand’s digital-first strategy that provides guests with order ahead options, a statement said.
“Today’s announcement is another example of our refreshed approach to international growth,” said John Chidsey, CEO of Subway. “Through partnering with companies that have deep regional knowledge and proven success in the industry, such as Alhokair, we are strategically expanding and strengthening our global footprint around the world.”
“We are committed to supporting leading global brands, such as Subway, and their expansion in Saudi Arabia by leveraging our regional expertise and success in deploying omnichannel capabilities, cementing our transition to a lifestyle retailer of choice in the kingdom,” said Marwan Moukarzel, CEO of Alhokair.
“The master franchise agreement with Subway will enhance and diversify our evolving food and beverage brand portfolio in the kingdom. We look forward to capitalising on a sizeable and growing network to deliver an improved and unique experience at quick service restaurants (QSRs) to meet the increased demand amongst guests in the region.”
Subway restaurants are owned and operated by Subway franchisees – a network that includes more than 20,000 entrepreneurs and small business owners.
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