Salesforce, a globally leading AI customer relationship management (CRM) company, announced plans to expand its presence in Saudi Arabia with a new regional headquarters in Riyadh.
It also announced plans to partner with IBM to open a ‘Centre of Excellence’ in Riyadh.
Separately, the company also pledged to provide upskilling opportunities to 30,000 Saudi citizens by 2030.
“These investments underscore Salesforce’s growing presence in the region as more companies invest in Agentforce, the digital labour platform for enterprises,” Salesforce said.
The announcement was made at the Saudi House at the World Economic Forum during an official event hosted by Khalid A. Alfalih, Minister of Investment, Abdullah A. Alswaha, Minister of Communications and Information Technology, and Ahmed A. Alkhateeb, Minister of Tourism.
Driven by Agentforce, Salesforce is ushering in a new era of digital labour, where AI agents work alongside humans to redefine productivity and unlock unlimited potential.
Salesforce’s expanded presence in the region will enable customers like Almosafer (part of Seera Group), Red Sea Global, and Saudi Research and Media Group (SRMG) to benefit from its local expertise and will help businesses and the public sector in the Kingdom drive unprecedented innovation and operational efficiency, the company said.
“We’re excited to expand our presence in Saudi Arabia and the Middle East region and help drive innovation, enhance productivity, and support key digital transformation initiatives with our ‘Agentforce’ digital labour platform,” said Marc Benioff, Chair and CEO, Salesforce.
“This is a moment where productivity is no longer tied to workforce growth but to intelligent technology that can be scaled without limits, a new era of humans with agents working together to drive customer success,” he said.
Khalid A. Alfalih, Minister of Investment of Saudi Arabia, said Salesforce’s decision to establish its regional headquarters in Riyadh, combined with its partnership with IBM to launch an AI Centre of Excellence, marks yet another milestone in Saudi Arabia’s journey toward becoming a global hub for investment in technology, in innovation and, most importantly, in Saudi talent.
“Today’s welcome news not only highlights the Kingdom’s competitive advantage as a destination for investment but also underscores the confidence that leading global firms have in our transformative Vision 2030 agenda and our National Investment Strategy.
“Our Regional Headquarters Program has already attracted more than 500 global companies, and we’ve achieved our target for this program six years ahead of time,” the minister said.
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