Twitter has finally come to a decision on its ‘verified’ service.
The social media platform’s chief executive officer Elon Musk revealed that the service will be relaunched next Friday, with a colour-coded ‘tick mark’ depending on the account type.
The gold tick will be for companies; the grey tick for government pages and blue for individuals “celebrity or not”, Musk said in a Twitter post.
“Sorry for the delay, we’re tentatively launching Verified on Friday next week. Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates,” Musk said, adding that this is “painful, but necessary.”
Musk further said: “All verified individual humans will have same blue check, as boundary of what constitutes “notable” is otherwise too subjective. Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org. Longer explanation next week.”
These new changes come as the new CEO takes over the social media platform.
After laying off at least 3,700 employees during the first week of November, Twitter Inc. reached out to dozens of employees from the firing spree, asking them to return back to work.
Elon Musk, who has declared himself the CEO following his $44 billion purchase of Twitter, said the social media platform will charge $8 (AED29.38) per month to verify users’ accounts.
Twitter Inc. fired more than 90 percent of its staff in India over the same weekend, Bloomberg reported, “severely depleting its engineering and product staff in a potential growth market.” The firing spree is part of global reductions by Musk.
Musk also temporarily shut down its offices after issuing employees an ultimatum: Stay with the company “working long hours at high intensity” or quit with three months’ severance pay.
Elon Musk also laid off more Twitter workers from the sales side of the social network’s business, further trimming a staff that had already been decimated by cuts and resignations.
Last week, Musk asked workers to commit to his more “hardcore” version of the company or leave.
Sales employees signed on to his vision in greater numbers than workers on the technical side, which saw mass resignations, according to people familiar with the matter.
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