Noatum, an AD Ports Group company, announced the acquisition of a majority stake in Safina BV, a leading provider of maritime agency and cargo services in Egypt and across the Middle East region.
The deal, which is expected to close in Q3 2024, will mark Noatum’s entry into Egypt’s maritime market.
Noatum said the acquisition will mark a significant milestone in its strategic growth as it will leverage Safina’s expertise, capacity and reputation in Egypt’s maritime agency market.
“The acquisition of Safina is a significant step for Noatum Maritime in its ongoing expansion across the Mediterranean, which recently included the launch of its offices in Turkey,” the company said in a media release.
Expanding AD Ports in Egypt
The move also integrates well into AD Ports Group’s broader presence in Egypt, which was recently marked with the signing of concession agreements for the management and operation of cruise and Ro-Ro terminals at Safaga, Hurghada, Sharm El Sheikh and Sokhna ports.
Terry Gidlow, Chief Executive Officer, Noatum Maritime, Noatum, Logistics Cluster, AD Ports Group, said the move enhances the Group’s presence in key markets and enables it to strengthen service offering across Egypt, the Middle East and North Africa.
“By leveraging Safina’s four decades of experience and local expertise, we aim to further optimize our operations, strengthen customer relationships, and drive sustainable growth,” he said.
Safina will be rebranded as Noatum Maritime Egypt in due course and be integrated into the Noatum Maritime ecosystem.
Its founders will retain a minority stake in the business and continue to support the growth of the company.
Safina has evolved as a key player in the Egyptian maritime industry, offering comprehensive agency services and maritime logistics to shippers serving the metals, minerals, and fertilisers sectors.
With Noatum’s extensive international network, Safina will be in an excellent position to access new customers from more diverse industries and strengthen its local presence.