Dubai-based super app Careem has revealed its top trends of 2022. With over ten services offered to customers, here is a look at Careem’s “exciting year” according to the super app’s chief executive officer and co-founder Mudassir Sheikha.
Deliveries
In terms of food delivery, the most popular restaurants ordered through Careem Food were Al Baik (Saudi Arabia) and Mcdonald’s (UAE and Jordan).
However, orders for healthy food orders grew 47 percent from 2021.
Moreover, 505,856 burgers were delivered for Careem Express clients including Mcdonald’s, Burger King, Hardees and Kitopi.
In terms of grocery deliveries via Careem Quik, men were noted to have ordered “lots of Coca-Cola, but few vegetables,” whereas women ordered lots of fruits, vegetables and herbs.
Forgotten items
“Cell phones, laptops, AirPods and wallets were the most frequently forgotten items in Careem rides; while a bridal dress was the most unique forgotten item”, in Pakistan, the report said.
In 2022, 286,000 people used Careem Pay’s simple and reliable Careem Pay fintech services; whereas customers topped up to $50 million into their Careem wallets. Careem Plus subscribers also saved an average of AED105 per month.
“We celebrated our 10th birthday, hit the monumental milestone of 1 billion rides, and supported the success of Expo 2022 Dubai and the FIFA World Cup Qatar. The Super App continued to deliver extraordinary value for customers as Careem Plus grew in popularity and we introduced a range of innovative new ride-hailing, delivery, fintech, and partner services, while expanding Careem BIKE in the UAE and into KSA,” Sheikha said.
Careem customers, Captains, partners and colleagues also donated $778,162 to regional causes.
“We feel blessed to have raised $778,162 for humanitarian, education and economic empowerment initiatives throughout the year. The opportunity to support our communities and unleash even more potential in the region through technology is enormous and we can’t wait to deliver further on our purpose in 2023,” Sheikha added.
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