Cruise Saudi, a 100 per cent Public Investment Fund-owned business, and a pioneering force in the development of the Kingdom’s tourism industry has announced the launch of its owned cruise line, AROYA Cruises.
Combining the words “Arabian” and “roya” (meaning vision or dream), AROYA Cruises will offer citizens, expats and tourists an opportunity to explore the wonders of the Kingdom from the sea.
With a commitment to showcasing Arabian experiences, AROYA Cruises will reflect the country’s rich cultural heritage, natural beauty, and warm hospitality, providing an immersive journey, designed and tailored to reflect its brand values of inspiration, enrichment, generosity and respect.
AROYA Cruises in Saudi Arabia
AROYA Cruises is committed to an exceptional passenger experience and will offer the highest standard of service, facilities and shore excursion programme culminating in a unique offering in the region.
Lars Clasen, CEO of the cruise brand, said: “This momentous step marks a historical milestone in Cruise Saudi’s ambitious strategy to create a premium cruise ecosystem in Saudi, in line with Vision 2030.
“AROYA Cruises will be operating as an autonomous brand within the Cruise Saudi portfolio, aiming to provide experiences and services specifically designed to embrace Arabian preferences.”
AROYA Cruises’ independent operational and management team will be led by Ghassan Khan.
Khan will manage the brand as a separate business unit supporting the fulfilment of the cruise firm’s strategic goals of welcoming 1.3m cruise visitors by 2035 and providing 50,000 direct and indirect jobs.
Ghassan Khan said: “This is an extremely exciting time. It is a privilege to bring this cruise line to launch as a core element of Saudi’s development as an international cruising destination.”
AROYA Cruises itineraries and packages are currently under development and will be announced at its commercial launch to be held in the coming months.
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