Saudi Arabia’s Public Investment Fund (PIF) has announced the launch of the Hotel Management Company (Adeera) to operate and oversee hotels in the Kingdom.
Adeera will be a national champion, leading the Saudi hospitality sector and enhancing local talent and expertise. It will combine top industry standards with the timeless authenticity of Saudi hospitality.
It aims to build new world-class Saudi hotel brands and enhance the capacity of the local sector by launching programs for training and skills development in cooperation with international hospitality specialists.
Adeera Hotel Management Company in Saudi Arabia
PIF highlighted that in line with the Kingdom’s efforts to establish itself as a key tourism hub, the company seeks to introduce a portfolio of Saudi hotel brands, catering to various segments, from mid-range to ultra-luxury, for different categories of visitors.
It will unlock new business opportunities, focusing on enhancing the Arabic hospitality experience and working with hotel developers to maximize contributions from the local private sector.
Co-head of Local Real Estate Portfolio at PIF Khalid Johar said: “The launch of Adeera comes at a pivotal time when Saudi Arabia is expanding its hospitality and tourism offerings. The company has the opportunity to grow the sector by introducing new hotel brands as the country is establishing itself as a major tourism destination.
“Adeera’s unique focus on Saudi culture and traditions will provide a distinctive edge.”
The establishment of Adeera underlines PIF’s role as an industry enabler in developing KSA’s strategic sectors, driving economic growth and diversification. It follows a series of significant investments by PIF in both the tourism and real estate sectors.
This includes investments such as the hospitality company Boutique Group, which specialises in developing historic and cultural palaces into luxury boutique hotels, the agritourism company Dan, and the tourism investment company Asfar.
This aligns with the Kingdom’s National Tourism Strategy, which aims to attract 150 million visitors and have tourism contribute 10 per cent of the nation’s GDP by 2030.
Follow us on
