Saudi electric vehicle brand Ceer announced 11 new partnerships worth SR5.5bn ($1.5bn) at the 3rd PIF Public Sector Forum.
These agreements, a majority with Saudi companies, mark a significant milestone in Ceer’s commitment to achieving 45 per cent localisation targets and will contribute significantly to the Saudi automotive sector further stimulating the economy.
Jim DeLuca, Ceer CEO, said: “While we’re bringing global expertise and world-class partners to Saudi Arabia, building a robust local ecosystem is even more critical.
Ceer EVs in Saudi Arabia
“These partnerships are crucial not only for a thriving automotive industry, but also for creating future jobs and driving economic growth in the Kingdom.
“By working with local suppliers, we ensure access to high-quality components for Ceer vehicles while simultaneously fostering a sustainable automotive sector in Saudi Arabia.”
Ceer has established strategic partnerships with global industry leaders, including:
- Foxconn
- BMW
- Siemens
- RIMAC
- Hyundai Transys
- Sabelt
- Schuler
- Dürr
It is also fostering a growing ecosystem at King Salman Automotive Cluster, with several tier 1 global suppliers localising their operations with leading industry partners such as Lear, Forvia, Shinyoung, Benteler, JVIS and Pirelli.
Since its inception, Ceer has recognised the importance of localisation in creating a robust supplier ecosystem.
The company has established partnerships with 263 local companies that have been awarded business worth SR6.6bn ($1.8bn) including Modern Building Leaders (MBL), Nahil Computer, Bupa Arabia, Atlas Industrial Equipment Co., Saudi Business Machines, and Liva Insurance.
Demonstrating the scale of Ceer’s plans for designing, engineering, manufacturing, and selling the first national EVs together with its ambition to become a key player in the global EV market, the newly signed local partnerships will provide major components and accessories for Ceer vehicles, and enable key collaborations between global companies and existing industry leaders.
The MoUs signed include:
- Zamil Central Air Conditioners to manufacture HVAC systems
- Zamil Plastic Industrial Company for plastic injected parts
- Obeikan Glass Company
- Abdul Latif Jameel Enterprises (ALJ) for alloy wheels
Ceer’s localisation efforts with Saudi suppliers also include supply agreements with Saudi Company for Controls and Maintenance who will deliver portable chargers for electric vehicles, Arabian Plastic Industrial Co. (APICO) for blow parts, Saudi Aluminium Casting Company (SAC) for aluminium casting and First Telecom Industries (FTI) for small stampings.
Ceer has also entered into an agreement with a global supplier, CTR to localise aluminium forged parts in the Kingdom.
Deluca said: “Ceer is at a pivotal moment in its journey to ignite the automotive industry, and we look forward to engaging in fruitful discussions and exploring further opportunities for partnership and collaboration with others who share our vision”.
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