beIN Sports has announced comprehensive NBA coverage plans to stream top basketball games on TV in the UAE, Saudi and across the Middle East.
The leading sports broadcaster will air more than 400 live games during the 2024-25 season.
beIN MEDIA GROUP and the National Basketball Association have extended their broadcast and digital partnership for the 2024-25 season that will see beIN SPORTS, the group’s flagship sports channels, continue to air more than 400 live games exclusively across the Middle East and North Africa (MENA).
NBA games on beIN SPORTS in Dubai, Saudi and Middle East
The renewal builds on a 17-year collaboration. beIN has held the rights to the National Basketball Association in MENA since 2008.
Mohammad Al-Subaie, CEO of beIN MENA, said: “On the eve of the NBA’s return to the Middle East, we are proud to renew our broadcast partnership for another season. Our long-standing relationship with the National Basketball Association reflects our commitment to delivering the best global sports content to our subscribers, ensuring beIN SPORTS remains the go-to destination for the millions of basketball fans in the MENA region.”
Elsa Memmi, National Basketball Association Europe and Middle East Vice President, Global Media Distribution, said: “There is incredible momentum around basketball and the NBA in the Middle East and North Africa.
“beIN MENA will continue to provide comprehensive coverage of the NBA and our marquee events for our growing fanbase in the region, starting with the games in Abu Dhabi this week featuring the Boston Celtics and the Denver Nuggets, which mark the first time that the previous two NBA champions will go head-to-head in an NBA Global Game.”
beIN SPORTS will broadcast games in Arabic, English and French, including the upcoming preseason games between the 18-time champion Boston Celtics and the 2023 champion Denver Nuggets on 4 and 6 October in Abu Dhabi.
In addition to airing at least two live games each game night of the regular season, beIN SPORTS will cover the league’s marquee events including Global Games, holiday games, All-Star 2025, the Playoffs, the Conference Finals, and the Finals.
The collaboration continues to include rights to NBA TV, the league’s 24/7 basketball channel and access to extensive video highlights, news, stats, scores and original digital content in Arabic online.
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