The idea of Alef first came about in 2015 where it was conceptualised as a technology-enabled primary mode of education system to address the needs of the local public school system in the United Arab Emirates. From that concept, the company’s vision soon expanded to include digital educational transformation within the Kindergarten-to-Grade12 sector globally.
Personalised learning
The Alef Platform provides personalised learning experiences for all students so they learn at their own pace, anytime and anywhere. Artificial intelligence allows students to receive individualised instruction and give them the choice in how they prefer to learn.
ENGAGING CONTENT
The Alef Platform gives students innovative ways to comprehend difficult lessons by breaking down content and using effective learning techniques such as engaging videos, activities and games.
Real-time data
The Alef Platform provides one of the most advanced school monitoring and feedback systems. This data tracks progress on a district, school, grade, subject, class, and student level.
Relevant curriculum
Curriculum-aligned lesson plans and culturally appropriate media built into all the digital lessons help save teacher time in lesson planning and preparation.
The leadership team:
Geoffrey Alphonso, Chief Executive Officer
In his role as CEO, Geoffrey Alphonso brings a wealth of experience in strategic thinking with over 20 years of experience in enabling business transformations across the North American, Australian and Middle East Markets.
Prior to joining Alef Education, Geoffrey was General Manager and Head of PMO / Solutions for Pearson Education’s Middle East and Africa business practice for over 9 years, where he grew and led a cross-functional team towards driving Pearson’s digital strategy with a combined portfolio of over $30 million across both the K-12 and Higher Ed markets.
Prior to his time at Pearson Education, Geoffrey held various senior leadership roles in Toronto, Canada and Brisbane, Australia across the ed-tech, telecom and financial sectors. Geoffrey is an avid enthusiast of using technology to enable education. He also sits on a board of THAKI an NGO, that helps bring digital education products and services to underprivileged children in the MENA region.
Alphonso is a member of the elite Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives and he holds an MBA from the London Business School.
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