The arrival of Saudi Aramco-branded service stations “is likely to arrive at an accelerated pace” in the kingdom, according to a company statement.
As part of the move, Aramco will create a wholly owned subsidiary catering to fuel retailing, RetailCo.
According to the company, customers will be able to begin using Aramco service stations “in the not-too-distant future”.
Each station will be self-service, with the option of paying with credit and debit cards.
“Saudi Aramco will be creating a sustainable and profitable business model for integrating across the hydrocarbon value chain,” said Ahmed A. Al-Subaey, vice president of marketing, sales and supply planning and chairman of the board of RetailCo.
Al-Subaey added that “RetailCo will grow its operations in both the automotive and aviation fuel segments, offering customers enhanced services and quality products while implementing a sustainable and profitable business model that delivers a new and stable source of revenue for Saudi Aramco.
Mohammed H. Al-Gahtani, RetailCo’s CEO, said the introduction of Aramco-branded stations represents a “total shift in paradigm in the gas station perception among the public” from divergences along their main routes to a “destination of services”.
“This focus on quality and customer service is what we can add to the retail business in our country,” he said. “It is the level of service that not only Saudi Aramco is pursuing, but also the kingdom through the Saudi Vision 2030 quality of life programme.”
Al-Gahtani added that the company is already working with training centres to ensure its employees are properly trained to cater to customers.
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