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Tue 2 Oct 2007 08:10 PM

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SCA brings feminine touch to region

Swedish paper products firm in $18.5mn venture with Jordan's Nuqul to sell feminine hygiene products.

Swedish paper products firm SCA said on Tuesday it was investing $18.5 million in forming a joint venture in the Middle East with the Jordan-based Nuqul conglomerate.

SCA said in a statement the venture would sell feminine hygiene products in 18 countries and provide the group with an opportunity to market its product range across the region.

"Nuqul's Feminine Care business - with annual sales of approximately $15 million - will form the base of the joint venture company," the firm said.

"SCA will bring to the joint venture its own feminine product range, world-leading technology and marketing expertise."

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