Swedish paper products firm SCA said on Tuesday it was investing $18.5 million in forming a joint venture in the Middle East with the Jordan-based Nuqul conglomerate.
SCA said in a statement the venture would sell feminine hygiene products in 18 countries and provide the group with an opportunity to market its product range across the region.
“Nuqul’s Feminine Care business – with annual sales of approximately $15 million – will form the base of the joint venture company,” the firm said.
“SCA will bring to the joint venture its own feminine product range, world-leading technology and marketing expertise.”
Follow us on
For all the latest business news from the UAE and Gulf countries, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page, which is updated daily.
