ByteDance has until Wednesday to secure a buyer for its US arm or risk being barred from operating in the country
TikTok
Latest in TikTok
social media
TikTok drives over $1bn boost to Saudi GDP, supports 25,000 jobs in 2024
TikTok contributed more than $1bn to Saudi Arabia’s GDP and supported 25,000 jobs in 2024, with over one million creators and 170,000 SMBs driving growth
Donald Trump
Trump launches official White House TikTok account despite federal ban law
The move marks a sharp reversal for Trump, who tried to ban TikTok during his first term in office
Small and Medium Businesses
TikTok, Visa announce new deal to support UAE SMBs with ad credit offer
The offer is available to first-time TikTok Ads Manager users and runs until September 30, 2025
Airfares
TikTok-trending destinations see over 40% search increase, Expedia reports
Expedia’s TikTok-driven travel guide reveals top 2025 destinations with insider tips and deals
financial behaviour
UAE money: Does the new TikTok ‘no-spend’ challenge truly work? Dubai finance experts weigh in
Young professionals are turning to TikTok’s ‘no-spend’ challenge to combat rising costs of living, but is the trend a short-term fix or a lasting solution?
Influencers
TikTok reveals 2025 marketing trends in ‘What’s Next’ report
The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators
Donald Trump
TikTok gets a fresh lease of life after Trump intervention
President-elect says he is likely to give the Chinese parent company a 90-day extension to find new owners
China
China weighs selling TikTok to Elon Musk: Report
TikTok has appealed the impending ban in the US to the Supreme Court, but the justices have shown an inclination to uphold the law, which would force the company to be sold or face a ban in the country by January 19
Saudi Arabia
Saudi Arabia becomes MENA region’s first country to roll out TikTok STEM feed
It is seen as the social media giant’s move to foster a combination of entertainment and education
TikTok
How Gathern leverages TikTok to inspire domestic travel in Saudi Arabia
By focusing on authentic storytelling and leveraging the voices of both hosts and travelers, Gathern has created a travel experience that feels personal and community driven
Brand View
With 72mn minutes of care, Labayh and TikTok are making mental health a conversation that can’t be ignored
Labayh’s impact on TikTok goes far beyond simple metrics—it’s about creating a real shift in how mental health is perceived and discussed in the region
career
TikTok work trends: Fauxductivity, office siren, save the day – all the Gen Z office trends shaping workplaces in 2024
TikTok has become a surprising influencer in modern workplace culture, spawning viral trends that reflect changing attitudes towards work – but what are the latest trends?
social media
Rethinking media spending for long-term business growth on TikTok
Brands that leverage TikTok’s suite of ad products can strengthen their campaigns and build lasting relationships with consumers
career advice
Is TikTok the new LinkedIn for Gen Z workers? UAE career experts weigh in
Gen Z is increasingly turning to TikTok for career advice and job searching, challenging LinkedIn’s dominance as a professional networking platform – but is it a wise choice?
Arabian Business
The Future Collective: TikTok partners with TOUGHLOVE Advisors and Arabian Business to launch exclusive leadership dialogues to future-proof industries
The Future Collective, an initiative aimed at bringing together CEOs around insights to future-proof their businesses, will kick off with a roundtable focused on the travel and tourism industry in November
advertising
Pizza Hut offering free pizza in return for TikTok videos in the UAE
It is not just influencers making dough online as Pizza Hut now accepts TikTok content as currency