ASDA’A Burson-Marsteller founder and CEO Sunil John has been appointed as President of Burson Cohn & Wolfe’s (BCW) Middle East operations, the company announced on Wednesday.
BCW was created in February through the merger of Burson-Marsteller & Cohn & Wolfe, both PR agencies owned by WPP, the world’s largest communications services company.
At BCW, the Middle East region will form a separate division, with John as its head, reporting to BCW CEO Donna Imperato.
“This is a powerful leadership team that will drive integration and growth at Burson Cohn & Wolfe and lead BCW on our mission to become the best integrated communications agency in the world,” Imperato said.
“They each have proven track records in leading strong regions and excellence in client service, are deeply respected in their markets, and bring the right integrated expertise and mindset to the roles – the mindset needed to complete a seamless merger and continue pushing the boundaries of integrated communications.”
Commenting on his appointment, John noted that the large and largely young Middle East “is a dynamic region poised for exceptional growth across all sectors and markets.”
“The scale of the new BCW network, our focus on ever greater integration, and now our flexibility as an independent regional entity will give us a distinct advantage in pursuing exciting opportunities across the region,” he added.
John founded ASDA’A Burson-Marsteller as an independent agency in 2000, before WPP acquired a majority-stake in the firm in 2008.
BCW’s Middle East operations employ 160 professionals across 10 wholly-owned offices and seven affiliates in 15 countries.
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