Emitac Mobile Solutions (EMS) has announced the appointment of Babar Khan as the CEO to oversee the roll out of the company’s GSM infrastructure.
Having signed exclusive deals with telecommunication giant Etisalat in Dubai and mobile operators in Saudi Arabia (Mobily) and Bahrain (Batelco), EMS continues to extend Blackberry coverage as part of its strategy to provide a wireless platform in the region.
“EMS is very well positioned to support carriers and corporate clients in the region and provide customised solutions for Blackberry, enabling customers to ‘take their office with them’. The idea is to improve the life of the end user by using the technology available to us,” explained Khan.
“There’s a huge corporate market here which is welcoming the new technology. The economy is booming in the oil rich countries and companies want to move there. This is the right time in terms of the technology,” he continued.
With 14 years experience in the telecommunications industry, and as the former president and CEO of Pak Telecom Mobile Ltd. (Ufone), Mr. Khan is confident he can deliver on the company’s value proposition.
Currently, the technology is only available to corporate customers, namely partner companies who have bought in bulk, but Khan is optimistic for the Blackberry’s future growth.
“With more than 7 million customers around the world, Blackberry has become a recognised brand name. EMS plans to make it the number one choice for the corporate and consumer market,” he concluded.
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