The Dubai Land Department (DLD) has released figures showing the impact of its AI-powered Real Estate Advertising Governance Platform, which was unveiled during GITEX 2024.
The platform, designed to monitor property advertisements across major marketing websites including Property Finder, Dubizzle, and Bayut, has overseen more than 279,000 listings since its launch, with artificial intelligence automatically modifying 29 per cent of the monitored advertisements.
“These results reaffirm our ongoing commitment to advancing real estate market oversight through cutting-edge technology. The Real Estate Advertising Governance Platform enables us to monitor advertisements more accurately and efficiently, enhancing investor and consumer confidence and reinforcing Dubai’s position as a global hub for real estate innovation,” Ali Abdullah Al Ali, Director of the Real Estate Control Department at the Real Estate Regulatory Agency, Dubai Land Department said.
Dubai Land Department reports success of AI-powered real estate advertising platform
The announcement coincides with Dubai AI Week, which runs from April 21-25.
The DLD described the monitoring system as part of its strategy to improve transparency and credibility in the property sector.
The department previously launched ‘Madmoun‘, an electronic service within the Trakheesi system that issues QR codes for every real estate advertisement permit.
The DLD now requires all property companies to display these QR codes on both visual and written advertisements, allowing customers to verify the authenticity of listings and confirm they have been approved by the Real Estate Regulatory Agency.
The initiative forms part of the city’s broader strategy to position itself as a leader in digital innovation and strengthen its economic standing in line with the emirate’s long-term objectives.
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