India’s leading airline, IndiGo announced a partnership with global audio streaming platform Spotify to generate exclusive travel playlists for fliers.
The initiative, titled 6E Shuffle, will generate exclusive travel playlists for users based on their journeys and preferences.
As a value add, IndiGo and Spotify are also offering customers, booking and travelling directly with IndiGo, four months of complimentary Spotify Premium subscription, the airline said in a media release.
“Through this partnership, listeners will enjoy personalised playlists based on their travel destinations, mood, and genre preference.
“The playlists will be available for customers to access once they download the Spotify app,” it said.
Additionally, by leveraging Spotify’s innovative technology, travellers will receive curated destination suggestions for their next trip, tailored to their music tastes and preferences, the airline said.
Neetan Chopra, Chief Digital and Information Officer, IndiGo, said: “Travel and music are interconnected, and this partnership reflects our commitment to meeting the ever-evolving needs of our customers and enabling memorable journeys.”
Neha Ahuja, Director of Marketing, Spotify India, said: “Music is an integral part of travel, whether for work or holidays, and our partnership with IndiGo is so relevant because it allows us to tap into existing and new users.”
Recent data from Spotify revealed that listeners in India search for travel-related music on Spotify an average of 2.2 million times per month, and the highest volume of these searches can be attributed to Gen Z listeners, particularly 18–24-year-olds.
As a part of this collaboration, the two brands will release a video featuring I-Pop and film artist, Armaan Malik, to inspire IndiGo travellers to ‘tune in and take off in style, as there’s music for miles’.
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