Abu Dhabi’s Department of Culture and Tourism (DCT) has launched its enhanced Advantage Abu Dhabi Meetings & Incentives 2.0 programme at IMEX Frankfurt, the industry-leading exhibition for incentive travel, meetings and events.
The announcement is the latest part of DCT Abu Dhabi’s strategy to further stimulate the meetings, incentives, conferences, and exhibitions (MICE) sector in the emirate post-pandemic.
The director of the Abu Dhabi Convention and Exhibition Bureau (ADCEB) at DCT Abu Dhabi, Mubarak Al Shamisi, said: “Abu Dhabi is uniquely positioned to offer the world in one place, as it provides MICE visitors with a memorable experience – from its culture and entertainment to its amazing landmarks and natural landscapes – all within close proximity to one another.”
The enhanced programme builds on the existing Advantage Abu Dhabi Meetings & Incentives programme, which was launched in 2019, to provide additional value-adds and benefits to meetings and incentives organisers looking to host events in the UAE capital.
The programme encourages organisers to leverage Abu Dhabi’s reputation as delivering unrivalled hospitality in a place which offers extensive support alongside strategic initiatives, and a destination with a packed calendar of events.
The revamped programme forms part of a wider, ongoing strategy to increase Abu Dhabi’s MICE market share and further establish the emirate as one of the world’s leading business events destinations.
It follows the launch of several new initiatives, including a recent collaboration with Etihad Airways to offer benefits to corporate groups looking to hold business events in the capital, such as discounted air tickets, group booking discounts, complimentary flights and special flight rates for inspection trips to Abu Dhabi.
ADCEB also announced at IMEX Frankfurt a partnership with ASSOCIATIONWORLD, to make Abu Dhabi the exclusive Middle East partner for two leading association events this year – the Geneva International Association Forum (GIAF) and the Brussels International Association Forum (BIAF).
Follow us on
