Dubai has announced the launch of a new campaign for the summer season #DubaiDestinations. The latest phase unveils a collection of experiences for tourists and residents that the city offers during the warmer months of the year.
The campaign which will run until the end of August is implemented by Brand Dubai and seeks to elevate the city as an ideal summer destination.
The summer guide includes an array of indoor activities, waterparks and hotels.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO) said, “Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit, the campaign continues to open new windows into the unrivalled diversity, memorable experiences and creative urban vibe that define Dubai’s character as one of the globe’s greatest destinations.”
“By harnessing the power of storytelling, the campaign seeks to highlight the city’s offerings during the warmer months, with an emphasis on the unique experiences that set Dubai apart as one of the world’s most captivating destinations. This season of the campaign extends a fresh invitation to both the local and global community to explore Dubai’s diverse attractions and share their memorable moments,” she added.
Unleash your summer adventure in Dubai
Shaima Al Suwaidi, Director of Brand Dubai, said: “The latest season of the #DubaiDestinations campaign invites residents and visitors to embark on an exhilarating journey to explore the unique and enriching treasures that Dubai offers in the summer months. As with every season, we join hands with government entities, industry stakeholders from the public and private sectors, and the vibrant creative media community to raise the profile of Dubai’s diverse array of summer attractions.”
“Through interactive guides, engaging media content and other immersive activations, we aim to weave compelling narratives that showcase the essence of the Dubai experience, enticing people from the UAE and all over the world to set out on their own extraordinary adventures in Dubai,” she explained.
A collection of interactive guides will be released as part of the campaign offer insights into numerous activities around the city including summer camps, indoor hotspots, staycations and more.
#DubaiDestinations will be launched digitally, through broadcast, by print and outdoor media to enable wide reach and accessibility.
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