The Sharjah Investment and Development Authority (Shurooq) has announced the signing of a franchise agreement with Marriott International for two new projects set in the emirate’s scenic East Coast.
The agreement, signed by Shurooq’s Sharjah Collection & Hotels Management, marks the debut of Marriott’s Autograph Collection in Sharjah.
Two of Shurooq’s new hospitality projects in Kalba and Khorfakkan under Sharjah Collection & Hotels Management will operate under the Autograph Collection brand, a statement said.
Marwan bin Jassim Al Sarkal, executive chairman of Shurooq, said: “The new franchise agreement ties in with Shurooq’s vision to foster strategic global partnerships with reputed bespoke brands to add value to the world-class personalised service and care offered throughout Shurooq’s destinations.
“Joining the exclusive fold of Marriott’s Autograph Collection brings us closer to our long-term goal of empowering Sharjah’s diversified economy and cementing its position as a magnet for global brands.”
Al Sarkal added: “The new agreement builds on our ever-expanding portfolio of developments in the East Coast and will further enhance investment opportunities across a variety of sectors to drive its future growth and urban development.”
“We are excited to work with Shurooq to bring our Autograph Collection brand to Sharjah,” said Sandeep Walia, chief operating officer – Middle East, Marriott International. “We look forward to building on this relationship and supporting the overall growth of the tourism sector in Sharjah.”
Khorfakkan Hotel will be developed on a land area of approximately 38,000 sq m opposite the Khorfakkan Port. The project will feature 75 deluxe units, UAE’s first waterpark in the East Coast, a yacht club, residences, and retail options including restaurants, spa and gym facilities.
The other five-star development, Kalba Hotel, will be spread across a land area of approximately 60,000 sq m in Kalba on Sharjah’s eastern coast, adjacent to the Kalba waterfront project and opposite the Kalba flag square.
This project is close to some of the region’s most renowned diving locations and will feature 80 units, two restaurants, a gym, spa, swimming pool and meeting halls.
Autograph Collection Hotels currently operates 237 hotels globally.
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