Saudi Arabia’s Royal Commission for AlUla (RCU) has signed a new partnership with Red Sea Global (RSG).
The partnership is aimed at developing and expanding the kingdom’s tourism landscape, thus boosting it to become a global hub for tourists and investors.
The deal was signed between Amr AlMadani, the CEO of the Royal Commission for AlUla, and John Pagano, CEO of Red Sea Global.
Saudi Arabia’s AlUla, RSG sign new tourism deal
The new agreement, aside from boosting tourism in the kingdom, will also “each project to transfer knowledge, expertise, best practices, innovative ideas, and solutions as they drive ahead with their shared goal of meeting the Kingdom’s Vision 2030 aspirations,” a statement by the RCU reads.
“National partnerships are a vital pillar of our strategy, and the Memorandum of Collaboration between the Royal Commission for AlUla and our partners at Red Sea Global represents a new wave of multi-level cooperation across diverse areas of investment, all of which are aligned with the common goal of super-charging Saudi Arabia’s burgeoning tourism sector,” Amr AlMadani, RCU chief executive officer, said.
Located just 350 kilometres apart, both projects will see the ongoing transformation of Saudi Arabia’s Red Sea region.
“The similarities between RCU and Red Sea Global are many, but most clear is our shared commitment to making our ambitions a reality. We look forward to working together on innovative regeneration projects bringing about positive social and economic outcomes that will be felt for generations,” AlMadani added.
As the new partnership operates on a national and global scale, this deal will enhance Saudi Arabia’s efforts to diversify its economy away from oil.
“As a custodian of some of Saudi Arabia’s most precious sites of natural beauty, environmental value, and vibrant community life, we are dedicated to spearheading a new model of development that prioritizes people and planet,” John Pagano, Group CEO of Red Sea Global said.
RSG will lead a new model of regeneration that is helping to reimagine the sustainable luxury tourism industry by “merging the vast coastal area’s rich environmental biodiversity and cultural heritage with unrivalled amenities and hospitality services,” the statement added.
Both RCU and RSG have gained global recognition for their efforts in making the Kingdom a popular tourist destination and a thriving center for economic growth.
This new deal will further create opportunities for progress across fields such as sustainability, promoting tourist attractions, preserving heritage and archaeology, supporting art and culture, boosting the economy, involving communities, enhancing education and learning, promoting eco-friendly transportation, managing construction projects, and developing sports activities.
“With RCU sharing our green ambitions and social values, our collaboration will drive innovation in how we develop destinations and infrastructure and, moreover, how we do so responsibly. Together, we have the potential to deliver unparalleled progress for the Kingdom and challenge the status quo in both tourism and sustainability,” Pagano said.