Saudi Arabia and Hilton have signed a Memorandum of Understanding (MoU) to attract visitors to the kingdom. The partnership comes as part of ongoing commitment to forge strong partnerships with key places in Saudi Tourism.
The aim of the signed MoU is to attract visitors from key markets across the Middle East and Africa.
The US hospitality brand currently operates 16 hotels in the kingdom with 51 in the pipeline and 75 more expected to be added in the future.
The agreement was signed between the parties at the Arabian Travel Market 2023 by Kamel Ajami, Vice President, Operations, KSA, Egypt & Levant, Hilton, and Munirah Abanomy, Director General of Marketing Partnerships for the Middle East and Africa, Saudi Tourism Authority (STA).
“We are very excited to sign this agreement, which comes in alignment with Hilton’s longstanding relationship with the Saudi Tourism Authority over the years and is a reiteration of our commitment towards the tourism sector in the kingdom,” Ajami said.
“Through this partnership, we aim to attract travellers from the Middle East and Africa who are looking to explore the kingdom’s diverse tourism offerings while staying with a global hospitality brand they know and trust,” he added.
“This Memorandum of Understanding with global hospitality leader, Hilton, aligns with our strategy to partner with key international brands and corporations that are working in alignment with our vision, attracting new segments of regional tourists and helping us achieve our 2030 objectives,” said Abdulkarim Al-Darwish, CEO of the Middle East and African Markets, STA.
Hilton has various properties in Saudi Arabia including Waldorf Astoria Jeddah, Conrad Makkah, Jeddah Hilton and more.
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