For the seventh consecutive year, Ski Dubai at Mall of the Emirates has been recognised as the ‘World’s Best Indoor Ski Resort’ by the prestigious World Ski Awards.
Ski Dubai beat nine other nominees for the main award, including three from China and from countries like the Netherlands, New Zealand, Germany, Spain and Scotland.
Ski Egypt, the sister brand of Ski Dubai in Egypt, was also nominated.
While accepting the award, Mohammad El Etri, Vice President, Global Snow, Majid Al Futtaim Leisure, Entertainment & Cinemas, said the company is on the verge of opening similar indoor ski facilities in Oman (Snow Oman in the Mall of Oman) and Abu Dhabi (Snow Abu Dhabi in Reem Mall).
“I’m incredibly proud of both Ski Dubai and Ski Egypt for finishing in the top three of this year’s World Ski Awards. What makes this win even more special is the overwhelming number of public votes we received from our customers,” said El Etri.
“At the heart of our success is our customer obsession and our vision to create great moments for everyone, every day. We look forward to expanding our footprint in the coming months and bringing our unrivalled snow resorts to Oman and Abu Dhabi.”
Among other winners of the World Ski awards this year were Verbier in Switzerland, which was voted the World’s Best Ski Resort, while W Verbier was named the World’s Best Ski Hotel. Bears Lodge in France won the World’s Best New Ski Hotel and the Stein Eriksen Residences in the USA was named the Best Ski Boutique Hotel.
The Netherlands-based Sunweb Group won the award for the World’s Best Ski Tour Operator and Swiss Leo Trippi was the World’s Best Ski Travel Agent.
Sion Rapson, Managing Director, World Ski Awards, said: “This year, a record number of votes were cast by leading ski tourism professionals, as well as hundreds of thousands of ski consumers from across the globe. Congratulations to Ski Dubai for being recognised as the ‘World’s Best Indoor Ski Resort’ by both the industry and members of the public.
“The winners of the World Ski Awards represent the pinnacle of excellence. Ski Dubai is on a league of its own, having retained its prestigious title seven years in a row. It embodies our values of inspiring innovation, local growth, and prosperity, and I look forward to seeing what Ski Dubai accomplishes in the next year, given its commitment to innovation and exceeding expectations.”
Earlier this year, Ski Dubai attracted the attention of the world’s greatest snowboarder Shaun White who hosted a training session with its sponsored athletes, a diverse cohort of the region’s most talented skiers and snowboarders.
Since 2017, Ski Dubai’s Sponsored Athletes programme has been providing promising young snow sports enthusiasts with a range of benefits, including unlimited slope access and more than 90 hours of coaching with expert instructors who have trained numerous elite athletes. As many as 31 high calibre male and female athletes from eight different nationalities, including 18 Emiratis, are part of the programme this year.
Launched in 2005, Ski Dubai is one of the region’s most popular and iconic attractions for tourists and the local community. It features five ski slopes, a family-friendly snow park, a colony of King and Gentoo penguins, and a complete line-up of year-long activities, such as snow yoga sessions, Snow Run, and Ice Warrior Challenge.
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