Emirates has extended its long-standing relationship with the DP World Tour (formerly known as the European Tour) and will continue to be the international airline and an official partner of the tour until the end of the 2024 season.
Emirates will continue to benefit from high-visibility branding across 21 DP World Tour tournaments and the tour’s media and digital platforms, as well as enjoying access to the tour’s premium hospitality services and exclusive Pro-Am experiences. It will also have Official Tournament Partner status at 14 events on the DP World Tour calendar each season.
The airline will also remain the partner of the tour’s Virtual Eye, which is an animated graphics system delivered through live television broadcasts, providing real-time positioning and information about player performance and statistics.
A new addition is the Emirates Fly Better Moments content strand on the tour’s digital platforms, which will showcase exciting moments from tournaments for the fans.
Sir Tim Clark, President, Emirates Airline, said: “We’re delighted to extend our partnership with the DP World Tour. The tour continues to grow in prominence, attracting the best international golf players and providing us a platform to engage with golf fans on a global scale.
“Fittingly, the DP World Tour Championship culminates in Dubai, bringing visitors and global attention to Emirates’ home city which has also grown to become one of the world’s leading golfing destinations.”
The partnership between Emirates and the DP World Tour stretches back over 30 years, after Emirates became Title Partner of the Dubai Desert Classic in 1989. Emirates then became a Partner of the season ending DP World Tour Championship, Dubai in 2009, and became an Official Tour Partner and Official Airline of the tour in 2014.
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the European Tour Group, added: “Emirates are one of our longest-serving partners and I’m delighted that they have decided to extend our partnership until the end of the 2024 season.
“As an airline that connects the world, they continue to benefit from aligning their brand with a truly global tour – and our footprint continues to expand into new countries each season. We also benefit from Emirates’ extensive sports partnerships experience and proven track record in connecting sports fans to their passion.”
Emirates is one of the world’s largest international airlines connecting customers to more than 130 destinations across six continents via Dubai with its modern fleet of Boeing 777 and Airbus A380 aircraft.
The DP World Tour is the main men’s professional golf tour of the European Tour Group, with a global schedule featuring a minimum of 43 tournaments in 21 different countries across the 2022 season.
The 2022 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, two World Golf Championship events and three tournaments co-sanctioned with the PGA Tour.
The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, in November, where the winner of the tour’s season-long competition, the DP World Tour Rankings, is also crowned.
Dubai-based DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, is the title partner of the DP World Tour.
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