India’s leading holistic health guru, and one of the world’s top well-being and life coaches, Mickey Mehta plans to enter the Middle East market by launching his renowned health, wellness and fitness brand, Mickey Mehta’s 360° Wellness Center in the UAE amid a boom in the region’s wellness industry.
As a first step towards tapping the vast potential that exists in the Middle East, Mickey Mehta, the pioneer in the field of Holistic Health and Total Wellness and the pioneer of ‘Equipment-free Gyms’ in India, visited Dubai to promote his brand and explore the possibility of setting up the first Mickey Mehta’s 360° Wellness Center in Dubai with the aim of offering total wellness services – end-to-end solutions which include breathing, meditation, ayurvedic health solutions and ‘Equipment-free gyms’.
During his visit, Mickey Mehta, who is also a Life Coach to top billionaires of India and Bollywood stars, met very senior corporate honchos, HNWI’s, prospective investors and members of the Dubai-based expatriate community and well-wishers, as a part of efforts to promote his life transforming wellness services and create a footprint of this concept in this region.
A very special event addressing the Parsi diaspora through the World Zorastrian Chamber of Commerce, Dubai Chapter (WZCC) was organized courtesy of Mr. Rumi Sarkari, Dubai Chapter Chair and Regional Director for the Middle East.
Mr Sarkari, said: ‘The event for Mickey Mehta was a huge success within our WZCC-ME community members and their respective guests. The audience was very much in tune with what Mickey had to offer and his vast knowledge and command on the subject had everyone's attention. One can always judge the success of an event, when the speaker is inundated with questions and suggestions to come forth and open up in Dubai. Such was the response that I am sure it has lifted the spirits of Mickey and his team to come back and look at venturing into Dubai and beyond’.
Commenting on plans to establish his brand in the Middle East market, Mickey Mehta, who is also the founder of Mickey Mehta’s Health Beyond Fitness Pvt Ltd, the company that runs the network of wellness services which include gyms in India, said: “Our research shows that there is growing demand for complete health and wellness solutions in the Middle East, with the UAE in particular putting itself in the frontline as a health conscious market, largely because of a burgeoning population and higher living standards.
We believe that the need of the hour is to establish a hub that is essentially a one-stop shop for total wellness services in the UAE, and our years of experience in this specialized sector makes us the ideal choice to fill this void. Currently, we are discussing with like-minded entrepreneurs on ways of offering residents and visitors in the UAE our unique programme dedicated to the good health and well-being of people”.
He added: “India has a $ 400 million wellness industry and the opportunity for growth is phenomenal. Yet, many home-grown brands have also gone global and transferred their experience and expertise through franchise operations and tie-ups in different parts of the world. This is especially true for the Middle East, where Indian beauty, fitness and wellness brands have become household names. The success of these companies coupled with the fact that the consumer and business environments in these markets are similar to India, have largely influenced our decision to look at expanding outside India and into the markets of the Middle East”.
As a holistic health guru for about 30 years, Mickey Mehta has become the most sought after Life Coach in India.
A celebrated life coach, he is widely credited with reinventing the concepts of health and wellness. He is also a philosopher, an author, and a mind science specialist. His holistic programme “Health Beyond Fitness” has interwoven the philosophies of Zen, Tao, Tantra and Ved, and blended the disciplines of exercises such as calisthenics, functional training, boot camp, agility drills, and yoga, paving the way for people to climb up the ladder of evolution, Fitness, Health, Wellness and Well-being, and making winners out of every one.
At present there are 10 Mickey Mehta’s 360° Wellness Centers, including 2 pools in India, where swimming training programs are conducted under the brand name Mickey Mehta’s 360° Pool, offering a range of services including functional exercises and prop training such as calisthenics, traditional yoga, hi-Intensity yoga, boot camp, agility drills, aerobic activity, cardio, and stretch classes. The centers also offer personalized and modified diet and nutritional consultancy.
In line with his ‘Equipment-free’ policy, Mickey Mehta’s 360° Wellness Centers are not fitted with a maze of machines that clutter gymnasiums and fitness centres. On the contrary, it is personalized coaching done with minimal props like resistant tubes, Swiss balls, medicine balls, rods, floor cones, steps and light weights that have become a hallmark of the Mickey Mehta brand. The ‘Equipment-free’ Wellness Centers create a sense of space and openness, help restore the bio rhythm in the body and facilitate anti-ageing thus rejuvenating you.
Delzeen Watcha, CEO, Mickey Mehta’s Health Beyond Fitness Pvt Ltd, said: “We offer holistic health and total wellness and not just fitness. This is based on Mickey’s philosophy of Health Beyond Fitness. It is a trainer that trains you at our gyms and not a machine. We strive to encourage and empower all our members to break free from the dependence on any fitness equipments and rely only on our functional exercises that one can do using their own body weight along with props. Our objective is a lifestyle correction aimed at bringing about physical, mental and spiritual transformation, and this happens through our personalized diet and equipment free exercises including yoga, meditation, and much more”.