‘Crypto has come a long way’ but the gender gap has yet to be filled, Binance chief says

According to Rachel Conlan, Binance’s Chief Marketing Officer, women not only approach crypto differently to men, but are forcing the industry to evolve and improve inclusiveness.

“Crypto has come a long way, but it still carries vestiges of its earlier days when it was seen as a male-oriented, tech-heavy niche,” Conlan told Arabian Business in an exclusive interview. “Headlines on volatility and the complexity of blockchain technology tend to overshadow its real potential. That perception gap can deter women who otherwise invest successfully in stocks, property, and other traditional assets.”

“Many studies suggest women take a more measured approach, focusing on long-term gains rather than quick wins,” notes Conlan. “They often do more diligence – looking up regulations, market trends, and use cases – before committing funds. That caution can be an asset; it sets them up for more stable investments.”

Accelerating women in crypto

This methodical approach actually positions women advantageously in today’s maturing crypto market, which increasingly values sustainability over speculation. As cryptocurrency evolves beyond its early volatile reputation, women’s preference for thorough research aligns perfectly with modern investment strategies.

“When you see crypto as part of a balanced portfolio rather than a speculative gamble, you’re better positioned to handle market fluctuations,” Conlan points out. “Historically, the early crypto space was steeped in high-risk, high-reward mindsets – something that’s gradually changing.”

The industry is responding to this shift, developing products that cater to varying risk tolerances. “Today, platforms like Binance offer a range of products, from simpler spot trading to more advanced derivatives, so investors can pick the level of risk they’re comfortable with,” says Conlan.

Looking ahead, several developments promise to accelerate women’s participation in cryptocurrency markets. Regulatory clarity tops the list, with clear frameworks providing the security that thoughtful investors seek.

“Regulatory clarity is probably the biggest piece,” Conlan predicts. “When governments set clearer guidelines, mainstream investors – including women who might be more cautious – feel more confident entering the space.”

Bridging crypto and everyday finance

Practical innovations that connect crypto to everyday financial tools also play a crucial role. “Integrating crypto with everyday payment methods – like debit cards and local banking – makes digital assets more approachable. It’s less intimidating when you can use familiar tools,” she notes.

Perhaps most promising is the growing ecosystem of women-centred resources in the space. “We’re also seeing a surge in female-led educational content: podcasts, blogs, and social media channels where women teach other women about crypto. Representation matters,” Conlan observes.

As cryptocurrency continues its journey from technological curiosity to mainstream financial instrument, the gender gap appears poised to narrow. Industry efforts to address women’s concerns about security, usability, and education are showing results. With each barrier removed, more women find their way into a market that increasingly values their measured approach to investment.

“At the end of the day, when crypto is no longer seen as a ‘guys’ club’ or an overly technical frontier, women will embrace it the same way they’ve done with every other financial asset,” Conlan concludes. “The key is making sure they feel empowered by the information and communities around them.”